+44 (0) 7951 538838
Words with Impact
Content, branding and messaging services for solopreneurs, coaches and consultants
You know your product, service, or idea is special - but do your potential customers?
Are you struggling to communicate your value to your audience clearly and in a way that makes customers want to know more?
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Perhaps you offer multiple services but don’t know how to define your USP and write messaging that resonates.
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Or maybe you're confident in your positioning and messaging but need engaging content to build credibility and connect with your audience.
You’re not alone. I can help.
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I work with solopreneurs, coaches, and consultants to design messaging and content that captures attention, builds trust, and drives engagement.
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Words create impact. Let’s chat about how I can bring your brand to life with content that excites, inspires, and connects.
I can help you if
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You struggle to communicate what you do clearly and concisely.
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You're unsure who your ideal clients are or how you should target them
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You feel confused about how to position yourself and your services.
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Your messaging lacks focus or clarity.
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You feel uncertain about how to confidently communicate your brand.
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You know you need to create content to build your brand and awareness but don’t know where to start….or maybe you just never have the time.
SERVICES
A flexible approach to your marketing communications
Content Writing for SMALL Businesses
Build brand trust, drive engagement, and increase revenue with clear, audience-focused content
Looking to establish credibility, boost brand awareness, or build stronger connections with your audience? I provide tailored content and copywriting services designed to support your unique business goals.
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From thought leadership articles that position you as an industry expert to engaging blog content and persuasive website copy, I write customer-focused messaging that builds trust, drives engagement, and helps your brand stand out.
BRAND MEssaging and POSITIONING SERVICES
Supporting consultants and small businesses to find their true customer value, brand direction and positioning.
A strong brand starts with a clear identity—one that defines who you are, what you offer and how you can help your customer.
It shapes how customers perceive and connect with your business, fostering trust, recognition, and long-term loyalty.
I help small businesses, solopreneurs, consultants, and coaches uncover their unique value, refine their positioning, and craft brand messaging that builds credibility and meaningful customer connections.
TESTIMONIALS
Michelle has played a pivotal role within the Elegant Hotel Collection team since inception, working with us on all our copy and content requirements.
She has proven herself to be an invaluable extension of the team and can be relied upon to constantly deliver exceptional content, often to very tight deadlines.
Catt McLeod, VP Brand Development, Elegant Hotel Collection
Michelle is a skilled copywriter. She has an uncanny knack of driving out the key messages from a brief, and crafting these in an articulate way to provide copy that is clear, fresh and authentic.​
Her extensive knowledge of the hospitality and travel industry enables her to unravel complex messages and cut through jargon, delivering results that are easy to understand and engaging for the reader.
Ally Northfield, Managing Director, Revenue by Design
We engaged Michelle to assist us with the launch of a hotel in a new market where we needed fresh and engaging copy for our website, but had very little time and limited resource.
​She brought her talents to bear on the hotel-specific content as well as the destination positioning information.​
The result took a huge amount of pressure off the in-house team and helped set us up for a successful opening.
Robert Speirs, Marketing Manager, Cheval Collection Ltd
About Me
Hello! I'm Michelle, and I draw on over twenty years of sales and marketing experience to create and craft carefully designed copy and marketing messaging to power your communications.
Travel has been at the heart of what I love over the last 25 years, both personally and professionally, having worked for British Airways, lastminute.com, and easyJet, among others. But in recent years, my passion has been working with small businesses that may not have the in-house expertise to make their messaging stand out from the crowd and seeing how powerful persuasive copy can be.
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My natural tone is conversational, chatty, and straightforward, but it can be adapted according to the brief.
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When not behind my laptop, I can be found doing one or a combination of the following - usually while drinking coffee: listening to Radio 6, spin classes, watching repeats of anything with Louis Theroux or Michael Palin, and travelling, with a passion for Africa and Eastern Europe.
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I avoid excessive use of exclamation marks (it unnerves me) and printers (it never ends well).
Contact Me
Have a particular copy challenge you’re trying to solve?
Contact me today and see what I can do for you.
+44 (0) 7951 538838